Tinder Boss: Coronavirus Causing Spectacular changes to Dating App
Coronavirus has had a striking effect on the way people use the Tinder dating app. However, the alterations may suit strategies he previously had in store for the program.
The coronavirus outbreak and lockdown circumstances have caused mixed fortunes to online dating platforms similar to Tinder, according to its head director Elie Seidman.
However, with the above said, consumer action is up, the same as competitor dating apps
Tinder members produced 3 billion swipes globally this past Sunday, the greatest the app has ever gained in just one day, and the same is said for Tinder’s UK clients, their conversations climbed by 12% between mid-February and the end of March.
However, as Tinder relies on premium subscriptions for its cash revenue, the lockdown is not good news for them as the general public just does not have the money to spend anymore, something which the free platform has no control over.
The gist of the Tinder bosses worries seems to be as follows. The US unemployment figures are hard to digest. I am incredibly anxious about what transpires economically for our culture and of course the impact it may have on many of our participants
The stats seem to bear out Siedman’s worries especially when you realise that Tinder was only formed back in 2012, and since then the Tinder App has been downloaded a staggering 340 million times, sounds good in anyone’s book.
However, the majority of these downloads are for the free Tinder platform, in fact, however, just 6 million of the above downloads was for the Tinder “Gold Service” better known as their “paid premium service,” and it is these paying members who have declined because of the lockdown.
It is not all bad news, however, and Tinder is not yet up against the ropes in-fact just like many other social media platforms as the lockdown starts to ease from state to state, so does the sign up for their premium package increase indicating that the peak has passed, in-fact messaging has increased by 10% in just recent days, so let us hope soon, that the willingness to subscribe and pay, will also bounce back soon